Revenge is sweet
INSIGHT: We all go through the sixth stage of heartbreak; “I’m going to show my ex what they’re missing”.
IDEA: Nothing is sweeter than revenge. And the best form of revenge is a sexy body.
EXECUTION: We give five girls the chance to make that change, to get fit with the best personal trainers, to boost their self-esteem after that bad breakup, and to show their exes what they’ve mistakenly passed up on. After their body make-over is complete, a professional photoshoot with the best photographers will be arranged and the photos will be used as advertising for our brand over a range of different mediums. All OOH will be strategically placed around daily routes of their exes.